IAB confab focuses on changing industry; Leadership conference provides views on next wave of online media, advertising.(News)(Conference news)

Byline: KATE MADDOX

Online advertisers, agency executives and publishers addressed the changing media environment and how they need to reinvent themselves at the Interactive Advertising Bureau's annual leadership conference last month in Carlsbad, Calif.

The sold-out conference attracted more than 650 interactive advertising executives who are grappling with changes in the industry brought about by new technologies, the recession and changing buyer behaviors.

In a session titled "Destruction and Rebirth: The Next-wave Agency Model, Bryan Wiener, CEO of interactive agency 360i said, "I'm convinced we're on the cusp of a golden age for agencies that hasn't …